This week was very intense because we work new digital tools and digital marketing topics such amazing speed. For me it was very difficult because the issue related to marketing and this, is totally new to my area of study and work and despite having difficulty working new tools on a tablet, the practice was possible.
Digital Landscape included a topic for session:
Session 1 - Generation C
Session 2 - Influencer Marketing
Session 3 - Social Media Optimization
Session 2 - Influencer Marketing
Session 3 - Social Media Optimization
In each of them I learned new things.
In the first session it was meaningful for me to work on creating blog pages, text links and embeds. I also met ISSUU the tool to present something in a magazine format or digital catalog. It was new and I can also apply it to my master.
The second session saw the topic Influencer Marketing which I knew nothing. I knew the difference between traditional marketing and influencer marketing. For me the most useful of the day was learning how to use Drive for presentations, I also learned that this tool can share and work together simultaneously on the same document. Drive facilitate teamwork with my fellow Masters in my field of work.
An interesting thing about that day was the visit of Sebastian Felix, who spoke about the importance of Snaptraveller and attract influencers to have high impact sales.
In the last session the topic was Social Media Optimization. Most surprising to me was to know and work with Emaze, this platform for creating dynamic presentations and high visual content, which makes it a very powerful tool in the field of education as well with a presentation, students could hardly distracted or bored. Now Emaze presentations will appeal to any audience.
Thanks to the patience of Professor Liz Craig the class was a success.
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